Press & Media Kit
Featuring Cleanup
Everything you need to write about or list Cleanup — the on-device duplicate and similar photo remover for iPhone, and its Mac companion for big-screen review, memory and junk cleaning. Copy anything on this page freely. Need screenshots in another format? Use the contact link in the footer.
The one-line pitch
“Your iPhone photos and your Mac, kept light. A few minutes at a time.”
At a glance
Why Cleanup is different
Everything stays on your device
All detection runs on-device with Apple’s Vision framework. Your photos stay on your iPhone, and no account is needed.
You decide, one group at a time
Cleanup reviews every group with you before anything moves: you see the lookalikes side by side, keep the best shot, and confirm the rest. Confirmed deletions go to Recently Deleted and stay recoverable for 30 days.
Frees up real storage
Clears exact duplicates, near-duplicates, similar shots, screenshots and burst leftovers — the clutter that quietly fills an iPhone.
A Mac that stays light
On Mac, Cleanup lives in the menu bar with a live memory monitor and one-click RAM free-up. Pro adds junk and cache cleaning, and one purchase unlocks Pro on iPhone and Mac.
Ready-to-paste copy
Use these verbatim, no attribution needed.
Cleanup keeps your iPhone photos and your Mac light, a few minutes at a time. On iPhone it finds exact duplicates, similar photos, screenshots and bursts entirely on-device, and reviews every group with you before anything moves — deleted photos go to Recently Deleted, recoverable for 30 days. On Mac it shows a live memory monitor with one-click RAM free-up, cleans junk (Pro), and reviews the iPhone’s duplicates on the big screen over your own network. Free to download; one Pro purchase covers both, with Family Sharing.
Cleanup is the calm way to free up iPhone storage and keep a Mac running light. On iPhone, its 4-stage detection finds exact duplicates, near-duplicates, visually similar shots, screenshots and burst leftovers using Apple’s Vision framework, all on-device. It shows one group of lookalikes at a time, suggests the best shot to keep, and paces the work in a short daily session so every decision stays yours; confirmed deletions land in Recently Deleted for 30 days. On Mac, one Cleanup window holds a live memory monitor with one-click RAM free-up (free), junk and cache cleaning (Pro), and Review on your Mac, which pairs the iPhone with a six-digit code and shows its duplicate groups on the big screen; small previews travel over the user’s own network, the photos stay on the phone, and every removal is confirmed there. One purchase ($9.99 lifetime or $4.99/year) unlocks Pro on iPhone and Mac, with Family Sharing. Free to download on the App Store.
| App | Price | Where photos are processed | Who decides | Detection | Safety | | Cleanup | Free + optional Pro (iPhone + Mac) | On-device | You review every group | Exact + similar + near-dupe + screenshots + burst | Recently Deleted (30-day undo) |
Assets & links
Reviewer access: Cleanup is free to download on iPhone and Mac, so the core flow is ready to try — grab it from the App Store. Need a Pro code, higher-res screenshots, or a quick founder quote? Reach out via the contact link in the footer.
